Who should create your website?

So you’ve decided to create a website for your company or new business venture. That’s great! A website is one of the things that will give your company credibility, plus answer questions, let potential clients get to know you, and help them actually find you online.

You might be wondering whether you need to hire someone to develop and produce your website or if you can do it yourself. Your budget may be a bit tight and at this point you may have slightly more time than money.

If you’re interested, you can definitely go ahead and build your own website. There are lots of online website development solutions, including WordPress, Wix, and templates that come with the website host you choose. With very little technical knowledge you can have your website up and running pretty quickly.

However, many of these templates can be limiting; they are templates after all. If you don’t know some programming (ie. Cascading Style Sheets) this can be pretty frustrating. Just doing something “simple” like changing the font size can take hours to figure out. (but if you’re patient and resourceful you can do it)

If you avoid this by starting out with a web design company you can save both the time and the frustration of having to figure out technical problems on your own. Sometimes it’s worth it.

However……many web design companies aren’t Marketing experts. They can build a website, as long as you tell them exactly what it should look like and provide all your content. That’s not a bad thing, if you know what you’re doing.

What’s still missing is the strategy a Marketing professional brings to the table. It’s the higher level business thinking and discussion about who your target is, what the best way to speak to them is, and thinking about how to best engage them on your website, just to name a few things.

A website is not like the movie Field of Dreams — “If you build it (they) will come”. A Marketing professional will also be able to suggest to you how to attract people to your website and achieve your business goals.

Ultimately, every step towards having a professional website is a good one! If you’d like to discuss how a Marketer like me can make a difference building your website, please contact me. Or if you’d like a review of your existing website (to make it work even better!) I’m here for you.

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