Honesty in Marketing?

MarketingLetterThe other day I received this letter in the mail. The envelope had no names on it, just my address and a return address. So, with some curiosity, I opened it.

When I saw the letter I was pretty sure I knew what this was about. I’d received similar “I want to buy your house” messages from Real Estate Agents in the past. BUT, they weren’t so disguised as this one.

Just because I was curious, I looked up the phone number online. Turns out people were complaining about getting the same letter as me.

I don’t know about you, but there is NO WAY I would entrust the sale of my home to someone who couldn’t even ask for my business in a forthright and honest way. This Agent likely didn’t have many Marketing ideas, and didn’t know where to find clients, so he did something he thought would work.

As someone who serves others, your reputation IS your business. I’m sure you would have the sense not to try something like this Real Estate Agent did, but you might have been approached about a Marketing opportunity that sounded just a bit too good to be true.

Just a reminder to stay honest in your Marketing and enjoy that good feeling! (plus the business it will bring in 🙂

ps. If you’re so inclined, check out my Facbook page. On it I post various short marketing tips as well as other thoughts, tidbits and inspiration. Plus, if you “like” me I’ll “like” you back, and we’ll both feel loved.

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