Do you Embody Your Marketing?

EmbodyWellnessMarketing

Do you embody how you want your clients to look, feel or act? And, do you think it is important to look/act how your clients expect OR is it more important to have the knowledge to help your clients attain their goals?

Here’s a story…… This week I went to a boxing exercise class at a local gym. I was very surprised when I saw the instructor; I’m guessing she weighed 250lbs. Now, there’s *nothing* wrong with that weight, but it was not what I expected. I imagined that the gym would have someone more “aspirational” as a fitness instructor. So, I didn’t expect a very challenging workout.

I’m pleased to say that it was an *excellent* workout. Not only was the instructor motivating and encouraging, she was also knowledgeable about the more technical aspects of how to punch/kick properly (and avoid injury!). She also had a fun and funny personality, which I appreciate. She didn’t actually lead the class; she acted more as a coach, but that’s fine with me. (and I love that this gym hires “real people” rather than only “models”)

For me this experience brought up not just personal expectations, but also the business side.

As a Wellness Practitioner, how important is it for you to be as clients or patients expect you to be?

My personal opinion is that professional skills are much more important, but embodying clients’ expectations also factors into getting hired. Ideally, your “Marketing Message” should permeate all parts of your business. ie. If you are a Naturopathic Doctor who focusses on children’s health and healthy eating, many clients will perceive you as more credible if they know you help come up with healthy menus for school lunch programs.

Obviously, this varies by Practitioner, their area of expertise and their Marketing Objectives (which should be in line with where they want their business to be).

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