Tag Archives: engage with social media

25 Social Media Content Ideas

Social media post idea

25. Caption This!

Do you find you get stuck with when trying to come up with content for Social Media? I have a confession – I sometimes do too. So I’ve come up with this list, both for myself, and for you, so we can both refer back to it if we get stuck. If I’ve missed a good one please add it in the comments!

  1. Answer questions asked by customers
  2. Share unique uses for your service – ie. a different way someone’s used it
  3. Solve a problem that’s common to your clients (ie. mine often wonder where to start their Marketing)
  4. Curate content – add your own analysis to it
  5. Share a review of your service (with a link to the person who wrote it if possible)
  6. Upcoming community events (ie. Green Living Expo for Wellness Company)
  7. Share company updates
  8. Use Survey Monkey to survey your customers
  9. Infographics – for those of us who are visual people!
  10. Try Twitter’s Vine application and share a 6 second video of one of your daily activities
  11. Share bio’s of your staff — and fun little-known facts
  12. Interesting industry facts
  13. Put together a how-to tutorial
  14. Twitter conversations – ie. Abbotsford Police tweets of bad driving excuses (use screenshots)
  15. Have a contest – promote it on Social Media, share photo of winner on Social Media
  16. Skill testing questions (ie. name that poop, what animal is this? for Safari company)
  17. Photos of clients (tag them, of course)
  18. Ask for feedback on a new service or feature you’re considering
  19. Questions – ie. what are you reading this weekend?
  20. Book reviews (relevant books) ie. My recent book review of “Ctrl, Alt, Delete”
  21. Quotes (check out Brainy Quote for ideas)
  22. Jokes (appropriate ones!)
  23. Check out LinkedIn, Twitter or Reddit for news in your category – may spark an idea!
  24. Pick out key points of longer posts and share, with link to longer article
  25. Caption this! (photo)
  26. Got another?? Please add it below and we can all benefit!

Please note: what you say in your posts really depends on your objectives, what interests your ideal clients, and where you are posting it (ie. Your Twitter posts will be very condensed compared to LinkedIn).

And one tip — Check out HootSuite – it’s a free content management system (allows you to post to many different social media and schedule posts)

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5 Ways to Engage With Social Media

Engage CustomersWant to connect with more potential clients, get to know them, and help many more people? Social media is an excellent tool to reach people, and these days it can can partially replace (or boost) your in-person client-finding efforts.

Here are 5 tips to help you engage your current or potential clients.

1. Know your audience. Most importantly, what do they want, and how you can help them? ie. Most of my social media followers are small business owners (with limited time!) who are directly responsible for their Marketing, so I share short, actionable tips on social media and general marketing. Keep your posts relevant to your audience, avoid too many personal topics, and always be professional and positive.

2. Vary your posts to keep people from falling asleep. ie. photos, a contest, quotes, facts & statistics, links to relevant articles/blogs, offers, videos, maybe even a joke or two. This will keep it interesting!

3. Start a dialogue. How? Ask questions! Send a short survey! Don’t you like when someone asks what YOU think? Me too! For example, you could use the poll function on your Facebook page, or send a survey to people on your email list. (which can also give you really important information about your audience too!) Warning – if it looks like “work” most people won’t take the time. (sorry, but it’s true)

4. Don’t carry on about your business. Most of what you share should be helping others with just a small percentage about you.

5. Track your results. Which of your Twitter posts was re-tweeted or commented on the most? Post more like that! What newsletter subject got the most opens? Your audience would like more like that!

These 5 tips are just the beginning, but they’re a great start. For an analysis of your social media or other Marketing just contact me. I’d be happy to help you succeed!