I was in my garden today and was *thrilled* to see my first asparagus EVER poking their heads out of the ground. Asparagus only produces edible shoots upon its third year in the ground, so these asparagus have been a long time coming!
This will probably seem strange to non-marketers, but the sight of these asparagus finally coming out after so long reminded me of social media.
When I planted these seeds three years ago I knew logically that they would take some time before I enjoyed the fruits of my labour. However, I didn’t imagine the time inbetween, the waiting and wondering if these things were really going to grow, or if the effort (and cost) would all be in vain.
Last spring was especially hard. It’d been long enough that I illogically felt like I should be getting some return on my asparagus-growing investment, and the scraggly-looking shoots poking up from the ground were not exactly what I’d imagined. I thought about pulling them up, about giving them away (to a good home of course), of not watering them…..
BUT look at those tiny, tender asparagus today! I’m glad I stuck with them long enough for them to actually produce edible shoots.
Social media, like my asparagus, require patience. They don’t grow overnight. If you hop on one medium (ie. Facebook) then don’t put in the effort, or wait long enough, you won’t see results. Then you might try another (ie. Twitter) and go through the same process with similar lackluster results.
I’m not saying your social media will take as long as my asparagus to grow, only that it may take longer than you expect, and longer than you’d like. How long? The consensus seems to be that in general around 6 months is when you should be seeing results. (though of course this depends on the specific campaign)
So, stick with it and I hope your social media results are as sweet as I imagine my asparagus will be this year!