Tag Archives: Marketing a business

25 Social Media Content Ideas

Social media post idea

25. Caption This!

Do you find you get stuck with when trying to come up with content for Social Media? I have a confession – I sometimes do too. So I’ve come up with this list, both for myself, and for you, so we can both refer back to it if we get stuck. If I’ve missed a good one please add it in the comments!

  1. Answer questions asked by customers
  2. Share unique uses for your service – ie. a different way someone’s used it
  3. Solve a problem that’s common to your clients (ie. mine often wonder where to start their Marketing)
  4. Curate content – add your own analysis to it
  5. Share a review of your service (with a link to the person who wrote it if possible)
  6. Upcoming community events (ie. Green Living Expo for Wellness Company)
  7. Share company updates
  8. Use Survey Monkey to survey your customers
  9. Infographics – for those of us who are visual people!
  10. Try Twitter’s Vine application and share a 6 second video of one of your daily activities
  11. Share bio’s of your staff — and fun little-known facts
  12. Interesting industry facts
  13. Put together a how-to tutorial
  14. Twitter conversations – ie. Abbotsford Police tweets of bad driving excuses (use screenshots)
  15. Have a contest – promote it on Social Media, share photo of winner on Social Media
  16. Skill testing questions (ie. name that poop, what animal is this? for Safari company)
  17. Photos of clients (tag them, of course)
  18. Ask for feedback on a new service or feature you’re considering
  19. Questions – ie. what are you reading this weekend?
  20. Book reviews (relevant books) ie. My recent book review of “Ctrl, Alt, Delete”
  21. Quotes (check out Brainy Quote for ideas)
  22. Jokes (appropriate ones!)
  23. Check out LinkedIn, Twitter or Reddit for news in your category – may spark an idea!
  24. Pick out key points of longer posts and share, with link to longer article
  25. Caption this! (photo)
  26. Got another?? Please add it below and we can all benefit!

Please note: what you say in your posts really depends on your objectives, what interests your ideal clients, and where you are posting it (ie. Your Twitter posts will be very condensed compared to LinkedIn).

And one tip — Check out HootSuite – it’s a free content management system (allows you to post to many different social media and schedule posts)

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Do You Give Back to Your Clients?

Maybe you think that sounds like a crazy question. Yes, of course you do, right? At least a little bit, or you wouldn’t be very good at what you do!

I want to share with you a (relatively) easy way you can give back to your clients.

It began this way —

Our cat Mango

Our late cat Mango

Last week I met someone who obviously cared about his clients and patients. Our Veterinarian. The two visits to his office were a blurr and heart-wrenching for me and my family. We found out our 11 year old cat had cancer and had to take him in to be euthanized two days later. But we also met this professional that was kind and caring, even in how he delivered the worst news.

Since we wanted to say “thank you” to him I tried to find his email address online. And there he was, with a blog and twitter account. I felt like it was a bit of a gift – that I got to see this very human side of him which obviously was part of him, but not something that could be shared at work.

Social Media made this possible. It allowed this Vet to share both information on a wide variety of animal health topics (and I found some of this really useful) and also allowed me to get to know him.

From a purely small business perspective, and if I put on my official “Marketing Hat” I’d say that using Social Media is a good way to grow his business – it allows potential clients to find him online, get to know, like and trust him and therefore choose to take their pet to him.

But it’s so much more than that. I think that you as a wellness provider have so much to offer. There is so much good you can do, but only one of you. (and possibly a slightly burnt out one of you) Social Media allows you to give back and in a way that may be less emotionally draining.

Whether you choose to share information about common ailments such as our Vet chooses to in his blog, or quick and easy tips as he does on Twitter, you can help many more people through social media than you can by seeing patients one-on-one.

It also allows people to get to know you, and feel more comfortable with you.

This may seem like I’m preaching, but I’m not :). If you’re already using Social Media, I’d challenge you to look at how you’re using it and whether you’re both helping others and enjoying the opportunity it gives you to connect.

If you want some tips on getting more organized with your Social Media so it doesn’t take over your life check out this article: Simplify Your Social Media.

If you’re thinking about starting, but don’t know where, think about your ideal clients and what social media they are using. You could best help them by being there.

If you want help figuring this all out or taking it to the next level, just email me. I’m happy to help!

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Facebook: to “Like” or “Unlike”?

As a wellness practitioner you’re probably asked if you’re on Facebook. Many people think they *have* to be on Facebook in order for their business to be successful.

It’s true that Facebook has more than 800 million users every day. And each of those users has an average of 130 Facebook “friends”.

Based on this fact alone you can be pretty sure your potential patients are on Facebook. They’re commenting on their daily lives, people that inspire them, things that make them angry and the silly things their kids have done.

Facebook is about relationships, and as wellness practitioners your business is based on relationships, so Facebook is a natural fit. It allows you to more quickly build trust with your existing and potential clients, and people will buy from those they trust.

Facebook also enables you to more deeply connect with people; you can hear their feedback and talk to them in a more informal way. Plus, it allows your followers friends to see what you’re saying, which helps build your network.

Also, there are some things that don’t belong on your website but may be relevant to your potential clients; Facebook is an ideal place for these items. ie. I post many inpspirational work quotes. They speak to me, and my FB fans like them to!

Another way Facebook helps your business is with your Google ranking – having a Facebook page gives your potential client more ways to find you, and search engines reward this since it makes you more relevant.

Facebook logoFacebook is a great addition after you have a website. Your website should come first because it will have all the information that doesn’t change as frequently, or require as much interaction from customers.

You might be wondering what the downside to Facebook is…the “unlike” part of this article. The biggest downside to Facebook is that it takes time. It takes time to set up your page, to think of what to post, to increase your number of fans. As a small business owner I know your time is limited! Before you start on Facebook stop and think about whether there is something else that will give you a bigger bang for your buck. Then plan out your postings if possible and keep a file of thoughts or ideas for posts.

If you’re so inclined, check out my Facbook page. On it I post various short marketing tips as well as other thoughts, tidbits and inspiration. Plus, if you “like” me I’ll “like” you back, and we’ll both feel loved.

Back to Marketing Basics: Part II

Create a very specific marketing message about who you help and their challenges

I created this “Back to Marketing Basics” series to help give you greater clarity with your marketing (and business in general). Please read Part I before you read Part II. It’ll just make more sense that way. 🙂

I can’t stress how important creating messages about how you help potential clients is. I’ve seen many professionals and companies talk about themselves, what they can do, their education, etc. but forget that it’s really all about their client.

Your client wants to know what you can do for them. In order to help your potential client, you need to talk to them about what’s bothering them, what’s holding them back, what they want, where their pain is (literally or figuratively). ie. when I first meet with potential clients, I often start off by asking them what their biggest problem is. (in business, that is!) Then we discuss how I can help solve that problem.

When doing this, the format should always be “problem – solution”.

Your assignment this month is to answer these questions:

1. What are your potential clients’ biggest problems?
2. How can you help them? (or what can you do to solve these problems)

For an example of how to use your answers to these questions look at my homepage. You’ll see I’ve put my client’s problems right up front and centre, and just below that are my solutions. This is just one way you could do it; there are many more.

Rona’s Olympic Advertising

After watching the 2012 Olympic Games Opening Ceremony, I felt the need to send a shout out to an Olympic advertiser: Rona.

This Canadian company’s same-store sales have been falling in 2012 while one of it’s competitors, The Home Depot, has been enjoying a steady increase.

In a bid to win back customers Rona has played it’s ultimate card in it’s 2012 Olympic ad; the “Canadian” card. This is Rona’s biggest point of differentiation in the marketplace, and they’re using it well!

Rona’s Olympic ad is clever, inclusive of Canada’s regions and sports, funny enough to keep you watching (and guessing), and shows the pride many Canadians have in their country (and according to Rona, their home improvement projects!).

Next step for Rona should be taking a look at it’s pricing; I don’t think Canadian pride is enough to get most people paying more for products.

Note: You may have noticed this blog post is different than my usual tips/advice for wellness practitioners/small businesses. I’m a huge Olympics fan and somehow while watching the 2012 Opening Ceremony I couldn’t take off my “Marketing Hat”!

Who should create your website?

So you’ve decided to create a website for your company or new business venture. That’s great! A website is one of the things that will give your company credibility, plus answer questions, let potential clients get to know you, and help them actually find you online.

You might be wondering whether you need to hire someone to develop and produce your website or if you can do it yourself. Your budget may be a bit tight and at this point you may have slightly more time than money.

If you’re interested, you can definitely go ahead and build your own website. There are lots of online website development solutions, including WordPress, Wix, and templates that come with the website host you choose. With very little technical knowledge you can have your website up and running pretty quickly.

However, many of these templates can be limiting; they are templates after all. If you don’t know some programming (ie. Cascading Style Sheets) this can be pretty frustrating. Just doing something “simple” like changing the font size can take hours to figure out. (but if you’re patient and resourceful you can do it)

If you avoid this by starting out with a web design company you can save both the time and the frustration of having to figure out technical problems on your own. Sometimes it’s worth it.

However……many web design companies aren’t Marketing experts. They can build a website, as long as you tell them exactly what it should look like and provide all your content. That’s not a bad thing, if you know what you’re doing.

What’s still missing is the strategy a Marketing professional brings to the table. It’s the higher level business thinking and discussion about who your target is, what the best way to speak to them is, and thinking about how to best engage them on your website, just to name a few things.

A website is not like the movie Field of Dreams — “If you build it (they) will come”. A Marketing professional will also be able to suggest to you how to attract people to your website and achieve your business goals.

Ultimately, every step towards having a professional website is a good one! If you’d like to discuss how a Marketer like me can make a difference building your website, please contact me. Or if you’d like a review of your existing website (to make it work even better!) I’m here for you.

Back to Marketing Basics: Part I – Be Clear on your Niche

Not sure where to start your marketing? Or, have you started but are feeling a bit lost? Since it’s summer and you may have a bit more time on your hands I have some homework for you. Doing it will give you greater clarity on your business and who you want to work with. Stay tuned for Part II, but let’s get started now!

Get out your note-taking technology of choice and answer the following questions:

1. Who are you?
Every professional is different, even within the same field. Write down what makes you different – why someone should come to see you (or come to your clinic) instead of someone else. ie. “I’m a Massage Therapist who specializes in pregnancy massage” OR “At our clinic you’ll not just receive high quality treatment – you’ll also have fun!” Competition with others in your field is not usually an issue because no two practitioners are the same!

2. Who do you want to serve (or work with)?
Yes, you do need to narrow down who you want to work with, because if you try to talk to everyone no-one will listen. If you’re struggling with this, think about who you’ve worked with in the past (even in practicums) and who you most enjoyed working with. Think about who you can help the most. Also think about who can afford your services (sorry healers out there — but you do need to make money to survive! 🙂 Choose potential clients you love to help – your enthusiasm will come through and people will respond to it.

So that should be enough to get you started. If you want to talk this through, or have any questions specifically about your business, just email me. I’m happy to help.