Summer is officially upon us, and for many Wellness Professionals this means business slows down.
I think this makes summer a great time for you to think about your Marketing and gear up for Fall.
Here are 6 ways small businesses can improve their Marketing this summer…..
Update all your Social Media profiles
Things get old and stagnant and even if everything is still correct you may see a way to improve it. (ie. by making sure you’ve included your keywords)
Basics are to make sure your profile picture is current, check that you’ve added any new skills, endorsements and credentials and take a look at your profile and bio description.
Revisit your business and marketing goals
While these should not change drastically, by reviewing where you said you want to go you should be reminded where exactly that is. And it’s only when you know where you want to go that you can take steps to get there!
Try a new Social Media!
Have you been curious about Twitter? Wondering how to most effectively use LinkedIn or blog? Summer is a great time to experiment with a new Social Media. You may also want to learn about how to improve your Google ranking, or learn how to use Google Analytics to track your website’s performance.
(Hint: you can Google almost anything to learn more….or check out YouTube if you’re a visual learner)
Review Your Website
You might be surprised at what you see that you’d like to change! Perhaps your hours are different, or your service offerings have changed. It’s pretty important to have an up-to-date website. (and please, add Google Analytics if you don’t already have it!)
Get caught up
Maybe you have something like tracking how your Marketing performed or getting up-to-date on your bookkeeping. We all have things we should do more regularly….and summer is a good time to get caught up on them so we can start September with a clean slate.
Take Time for Yourself
When your job involves helping others it’s really important that you take time to take care of yourself. Whether you relax at the beach, go for a bike ride, do more rock climbing, or go on an overseas adventure, recharging your batteries is important.
I know you know this, but sometimes we all get a bit too caught up and forget to take care of ourselves. So think of this as a gentle reminder!
Okay, that’s it for now. What do you think? Did I miss something you think is important? Please share!