Tag Archives: Marketing Plan

5 Ways to Engage With Social Media

Engage CustomersWant to connect with more potential clients, get to know them, and help many more people? Social media is an excellent tool to reach people, and these days it can can partially replace (or boost) your in-person client-finding efforts.

Here are 5 tips to help you engage your current or potential clients.

1. Know your audience. Most importantly, what do they want, and how you can help them? ie. Most of my social media followers are small business owners (with limited time!) who are directly responsible for their Marketing, so I share short, actionable tips on social media and general marketing. Keep your posts relevant to your audience, avoid too many personal topics, and always be professional and positive.

2. Vary your posts to keep people from falling asleep. ie. photos, a contest, quotes, facts & statistics, links to relevant articles/blogs, offers, videos, maybe even a joke or two. This will keep it interesting!

3. Start a dialogue. How? Ask questions! Send a short survey! Don’t you like when someone asks what YOU think? Me too! For example, you could use the poll function on your Facebook page, or send a survey to people on your email list. (which can also give you really important information about your audience too!) Warning – if it looks like “work” most people won’t take the time. (sorry, but it’s true)

4. Don’t carry on about your business. Most of what you share should be helping others with just a small percentage about you.

5. Track your results. Which of your Twitter posts was re-tweeted or commented on the most? Post more like that! What newsletter subject got the most opens? Your audience would like more like that!

These 5 tips are just the beginning, but they’re a great start. For an analysis of your social media or other Marketing just contact me. I’d be happy to help you succeed!

3 Ways to Boost Your 2013 Wellness Marketing

Do you want your Marketing to be organized and run well this year? Want to feel on top of it, rather than like a dog chasing it’s tail? Want results?

Below are three things you can do to organize and plan your Marketing for 2013.

1. Review your 2012 marketing 
While you may not have tracked your 2012 efforts, go back and think about each marketing activity and whether it worked for you. Some of the questions you might ask of each marketing activity include: Did it bring me any clients? (if that was one of your goals) Did I enjoy doing it, or was it completely painful? (hint: drop it or outsource if you dislike doing it) How much did it cost? (Money or time) And did it pay for itself? (if that was one of your goals)

2. Set out your business goals for 2013
ie. Do you want more clients? Want more visibility for your business? Want to be current? Want to educate more people? This is when you should think of results and measurement. ie. If you want more clients, why not set a goal of getting 2 more clients per week? (or whatever you think would be realistic for your business)

3. Research the “media”*
Make a list of ones that could help you achieve your goals and start trying them out, one by one. (set and track results for each one so you know whether it worked for you)

*By “media” I mean both “online”/Social Media (ie. Twitter, Youtube, Facebook, LinkedIn etc.) and “offline” (ie. flyers, brochures, posters, events, etc.)

If you’d like help getting your 2013 Marketing organized or putting together a Marketing Plan to help you get where you want to be just contact me. I’d be happy to help you succeed!

Back to Marketing Basics: Part II

Create a very specific marketing message about who you help and their challenges

I created this “Back to Marketing Basics” series to help give you greater clarity with your marketing (and business in general). Please read Part I before you read Part II. It’ll just make more sense that way. 🙂

I can’t stress how important creating messages about how you help potential clients is. I’ve seen many professionals and companies talk about themselves, what they can do, their education, etc. but forget that it’s really all about their client.

Your client wants to know what you can do for them. In order to help your potential client, you need to talk to them about what’s bothering them, what’s holding them back, what they want, where their pain is (literally or figuratively). ie. when I first meet with potential clients, I often start off by asking them what their biggest problem is. (in business, that is!) Then we discuss how I can help solve that problem.

When doing this, the format should always be “problem – solution”.

Your assignment this month is to answer these questions:

1. What are your potential clients’ biggest problems?
2. How can you help them? (or what can you do to solve these problems)

For an example of how to use your answers to these questions look at my homepage. You’ll see I’ve put my client’s problems right up front and centre, and just below that are my solutions. This is just one way you could do it; there are many more.

Back to Marketing Basics: Part I – Be Clear on your Niche

Not sure where to start your marketing? Or, have you started but are feeling a bit lost? Since it’s summer and you may have a bit more time on your hands I have some homework for you. Doing it will give you greater clarity on your business and who you want to work with. Stay tuned for Part II, but let’s get started now!

Get out your note-taking technology of choice and answer the following questions:

1. Who are you?
Every professional is different, even within the same field. Write down what makes you different – why someone should come to see you (or come to your clinic) instead of someone else. ie. “I’m a Massage Therapist who specializes in pregnancy massage” OR “At our clinic you’ll not just receive high quality treatment – you’ll also have fun!” Competition with others in your field is not usually an issue because no two practitioners are the same!

2. Who do you want to serve (or work with)?
Yes, you do need to narrow down who you want to work with, because if you try to talk to everyone no-one will listen. If you’re struggling with this, think about who you’ve worked with in the past (even in practicums) and who you most enjoyed working with. Think about who you can help the most. Also think about who can afford your services (sorry healers out there — but you do need to make money to survive! 🙂 Choose potential clients you love to help – your enthusiasm will come through and people will respond to it.

So that should be enough to get you started. If you want to talk this through, or have any questions specifically about your business, just email me. I’m happy to help.

Save Time & Money; Get a Marketing Plan!

Most people think marketing is a website, ads, brochures, or logos. They jump from initiative to initiative almost haphazardly. Then they wonder why it doesn’t work.

It’s because they don’t have a Marketing Plan.

A Marketing Plan is the overall vision of your marketing. It’s like a roadmap that you use as a reference tool to keep you in the driver’s seat. It is based on your business objectives, and will help you evaluate any marketing opportunities that come your way (so you won’t feel overwhelmed with all the tactics you could use.)
Main sections in a Marketing Plan usually include:

Objectives – what do you want to achieve with your marketing?
Target – who do you want to talk to? What do they want?
Competition – what are they doing, and how are you different?
Tactics – what you’ll do to achieve your objectives
Measurement – must be specific and realistic
Budget – may want to assign a certain amount per month/quarter, or per campaign

Having a marketing plan will help save you time in evaluating opportunities, and will help you avoid wasting money on tactics that don’t work for your business. And really, who wouldn’t like to save a little time and money?