Tag Archives: marketing solutions

6 Ways to Boost Your Marketing this Summer

Summer in Toronto

Summer in Toronto

Summer is officially upon us, and for many Wellness Professionals this means business slows down.

I think this makes summer a great time for you to think about your Marketing and gear up for Fall.

Here are 6 ways small businesses can improve their Marketing this summer…..


Update all your Social Media profiles

Things get old and stagnant and even if everything is still correct you may see a way to improve it. (ie. by making sure you’ve included your keywords)

Basics are to make sure your profile picture is current, check that you’ve added any new skills, endorsements and credentials and take a look at your profile and bio description.

Revisit your business and marketing goals
While these should not change drastically, by reviewing where you said you want to go you should be reminded where exactly that is. And it’s only when you know where you want to go that you can take steps to get there!

Try a new Social Media!

Have you been curious about Twitter? Wondering how to most effectively use LinkedIn or blog? Summer is a great time to experiment with a new Social Media. You may also want to learn about how to improve your Google ranking, or learn how to use Google Analytics to track your website’s performance.
(Hint: you can Google almost anything to learn more….or check out YouTube if you’re a visual learner)

Review Your Website

You might be surprised at what you see that you’d like to change! Perhaps your hours are different, or your service offerings have changed. It’s pretty important to have an up-to-date website. (and please, add Google Analytics if you don’t already have it!)

Get caught up

Maybe you have something like tracking how your Marketing performed or getting up-to-date on your bookkeeping. We all have things we should do more regularly….and summer is a good time to get caught up on them so we can start September with a clean slate.

Take Time for Yourself

When your job involves helping others it’s really important that you take time to take care of yourself. Whether you relax at the beach, go for a bike ride, do more rock climbing, or go on an overseas adventure, recharging your batteries is important.

I know you know this, but sometimes we all get a bit too caught up and forget to take care of ourselves. So think of this as a gentle reminder!
Okay, that’s it for now. What do you think? Did I miss something you think is important? Please share!

If you want advice specific to your business please email me. Or, sign up for my email newsletter to keep receiving monthly practical Marketing tips and advice.

Facebook: to “Like” or “Unlike”?

As a wellness practitioner you’re probably asked if you’re on Facebook. Many people think they *have* to be on Facebook in order for their business to be successful.

It’s true that Facebook has more than 800 million users every day. And each of those users has an average of 130 Facebook “friends”.

Based on this fact alone you can be pretty sure your potential patients are on Facebook. They’re commenting on their daily lives, people that inspire them, things that make them angry and the silly things their kids have done.

Facebook is about relationships, and as wellness practitioners your business is based on relationships, so Facebook is a natural fit. It allows you to more quickly build trust with your existing and potential clients, and people will buy from those they trust.

Facebook also enables you to more deeply connect with people; you can hear their feedback and talk to them in a more informal way. Plus, it allows your followers friends to see what you’re saying, which helps build your network.

Also, there are some things that don’t belong on your website but may be relevant to your potential clients; Facebook is an ideal place for these items. ie. I post many inpspirational work quotes. They speak to me, and my FB fans like them to!

Another way Facebook helps your business is with your Google ranking – having a Facebook page gives your potential client more ways to find you, and search engines reward this since it makes you more relevant.

Facebook logoFacebook is a great addition after you have a website. Your website should come first because it will have all the information that doesn’t change as frequently, or require as much interaction from customers.

You might be wondering what the downside to Facebook is…the “unlike” part of this article. The biggest downside to Facebook is that it takes time. It takes time to set up your page, to think of what to post, to increase your number of fans. As a small business owner I know your time is limited! Before you start on Facebook stop and think about whether there is something else that will give you a bigger bang for your buck. Then plan out your postings if possible and keep a file of thoughts or ideas for posts.

If you’re so inclined, check out my Facbook page. On it I post various short marketing tips as well as other thoughts, tidbits and inspiration. Plus, if you “like” me I’ll “like” you back, and we’ll both feel loved.

Rona’s Olympic Advertising

After watching the 2012 Olympic Games Opening Ceremony, I felt the need to send a shout out to an Olympic advertiser: Rona.

This Canadian company’s same-store sales have been falling in 2012 while one of it’s competitors, The Home Depot, has been enjoying a steady increase.

In a bid to win back customers Rona has played it’s ultimate card in it’s 2012 Olympic ad; the “Canadian” card. This is Rona’s biggest point of differentiation in the marketplace, and they’re using it well!

Rona’s Olympic ad is clever, inclusive of Canada’s regions and sports, funny enough to keep you watching (and guessing), and shows the pride many Canadians have in their country (and according to Rona, their home improvement projects!).

Next step for Rona should be taking a look at it’s pricing; I don’t think Canadian pride is enough to get most people paying more for products.

Note: You may have noticed this blog post is different than my usual tips/advice for wellness practitioners/small businesses. I’m a huge Olympics fan and somehow while watching the 2012 Opening Ceremony I couldn’t take off my “Marketing Hat”!

Money Now or Clients Later?

$I was talking to a client recently about whether she should focus on a project that she thought would give her clients immediately or longer term planning (creating an overall Marketing plan). This is an issue for so many small businesses that I wanted to address it.

When you first start a business is the time you would ideally figure out where you’re going with your business – who you want to serve, how you can best serve them, what you want to say to them, etc. In other words you’d create both a Business and Marketing Plan. BUT you need immediate clients so you can earn a living. Problem!

Here are some solutions….

Most ideal— Start with the marketing (and business) plan – really focus on it and get it done. SO much flows from your marketing plan that if you have it done it’ll be much easier and quicker from there to figure out what things use to achieve your objective(s). (ie. twitter, facebook, postcards, promotions, etc)

Least ideal— Start with the short term goal of getting more business, and the thing or things you think will get you there. This is not ideal because if you skip doing some of the thinking about your ideal clients, overall goals and opportunities, you might actually be trying to reach the wrong people the wrong way, and wasting time and money. Ouch!

The compromise — Do both short and long term planning at the same time. If you’re already working on a specific project (ie. a new website) you can also think about your overall marketing because the two overlap. Then in your “down time” (I know, there’s not a lot!) you can work on the overall plan. This way you’ll have clients now and down the road.