Tag Archives: marketing tips

Speak Pipe – Free Voicemail From Your Website!

A few days ago I found out about a service that allows you to receive voicemails directly from your website; Speak Pipe.

I’m not really a phone person, however not everyone is like me, so I thought I’d try Speak Pipe on my website to give people another way to reach me that may be more suited to them.  I installed and tested this just a few minutes ago.

Here’s how it looks on the page. You just click on the black bar at the right hand side and tSpeak Pipe Reviewhis window pops up. Then you can record your message and click to send it. You can listen to it before you send it and start over if you don’t like what you’ve recorded. Super easy!

When you receive a message you just click to listen to it, and you have the option to record a message and send it to the person who left you the message. (or contact them via email…..)

At first I hadn’t configured the settings so people didn’t have to enter their name/email, but I changed that – I kind of need to know people’s name/ email in order to get back to them! Changing settings on this tool is very easy, and there are lots of options to customize it, which I like so you can customize it more to the look and feel of your website.

You can also add Speak Pipe to your Facebook page with just a few clicks and no technical knowledge. Check out my Facebook page to see how it looks.

In terms of cost, the free version allows you 20 messages per month and after that plans start at $5 per month.

Overall I think this is a fun option but I’m not convinced people will use this feature  (If you want to prove me wrong, or try it out? Just leave me a message.)
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25 Social Media Content Ideas

Social media post idea

25. Caption This!

Do you find you get stuck with when trying to come up with content for Social Media? I have a confession – I sometimes do too. So I’ve come up with this list, both for myself, and for you, so we can both refer back to it if we get stuck. If I’ve missed a good one please add it in the comments!

  1. Answer questions asked by customers
  2. Share unique uses for your service – ie. a different way someone’s used it
  3. Solve a problem that’s common to your clients (ie. mine often wonder where to start their Marketing)
  4. Curate content – add your own analysis to it
  5. Share a review of your service (with a link to the person who wrote it if possible)
  6. Upcoming community events (ie. Green Living Expo for Wellness Company)
  7. Share company updates
  8. Use Survey Monkey to survey your customers
  9. Infographics – for those of us who are visual people!
  10. Try Twitter’s Vine application and share a 6 second video of one of your daily activities
  11. Share bio’s of your staff — and fun little-known facts
  12. Interesting industry facts
  13. Put together a how-to tutorial
  14. Twitter conversations – ie. Abbotsford Police tweets of bad driving excuses (use screenshots)
  15. Have a contest – promote it on Social Media, share photo of winner on Social Media
  16. Skill testing questions (ie. name that poop, what animal is this? for Safari company)
  17. Photos of clients (tag them, of course)
  18. Ask for feedback on a new service or feature you’re considering
  19. Questions – ie. what are you reading this weekend?
  20. Book reviews (relevant books) ie. My recent book review of “Ctrl, Alt, Delete”
  21. Quotes (check out Brainy Quote for ideas)
  22. Jokes (appropriate ones!)
  23. Check out LinkedIn, Twitter or Reddit for news in your category – may spark an idea!
  24. Pick out key points of longer posts and share, with link to longer article
  25. Caption this! (photo)
  26. Got another?? Please add it below and we can all benefit!

Please note: what you say in your posts really depends on your objectives, what interests your ideal clients, and where you are posting it (ie. Your Twitter posts will be very condensed compared to LinkedIn).

And one tip — Check out HootSuite – it’s a free content management system (allows you to post to many different social media and schedule posts)

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Are You Ready for the Digital Future?

Ctrl Alt Delete book reviewI recently finished reading “Ctrl Alt Delete” by Mitch Joel, as well as listening to a podcast interview of him by Social Media Examiner.

In his book Mitch Joel provides *excellent* advice for businesses looking to move forward and survive and I thought it’d be valuable for me to share some of the parts that I found most relevant and useful for wellness and service businesses.

From Me to You – Instead of thinking that you love your customer, think about what they are doing and how you can help them. ie. think from your customer’s point of view not your own. 
I’d suggest thinking about what they want or what their problems are and how you can help them. Maybe it’s hosting a very low cost session packed with advice on one of their problems. Or offering free 10 minute sessions once in a while. (trials only….don’t give away everything!!) I think this also makes good business sense – someone can try your service before they buy. But you have to be okay with not getting paid.

The “new consumers” are not linear – they are scattered, connected and social.
If you think about the process you go through when purchasing something this makes sense. You’ll look for online reviews, ask friends what they think via social media, look at a few stores…..etc. etc. This is why I think just having a website is not enough marketing for most businesses. Maybe add on online reviews, plus a strong referral/loyalty program and that’d be enough….but not just a website.

iPhoneThe one-screen world- We no longer use one screen for watching tv, one screen as a computer and one screen for a phone…..everything is converging, and quickly. And if you think your customers are not online now, well, they will be very soon. Be ready! Joel suggests that to survive entrepreneurs need to adopt a digital-first posture. I’d say at a minimum have a mobile-friendly website.

Joel also talks about the importance of data – tracking results. In my opinion you can’t get anywhere if you don’t know where you are, so I wholeheartedly agree!

And a useful reminder….

“When you’re on a media, look around and ask yourself — Why are people here? What are they doing here? What is their experiential intent when they come here and how would I – as a brand or a company – be able to better connect without disrupting their experience? Can I provide a truly additive dose of value?”

One final note: I found the book so jam packed with good ideas that I’d suggest reading the book in chunks rather than all at once.

Are there any business books you’d recommend? Please share below!

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6 Ways to Boost Your Marketing this Summer

Summer in Toronto

Summer in Toronto

Summer is officially upon us, and for many Wellness Professionals this means business slows down.

I think this makes summer a great time for you to think about your Marketing and gear up for Fall.

Here are 6 ways small businesses can improve their Marketing this summer…..


Update all your Social Media profiles

Things get old and stagnant and even if everything is still correct you may see a way to improve it. (ie. by making sure you’ve included your keywords)

Basics are to make sure your profile picture is current, check that you’ve added any new skills, endorsements and credentials and take a look at your profile and bio description.

Revisit your business and marketing goals
While these should not change drastically, by reviewing where you said you want to go you should be reminded where exactly that is. And it’s only when you know where you want to go that you can take steps to get there!

Try a new Social Media!

Have you been curious about Twitter? Wondering how to most effectively use LinkedIn or blog? Summer is a great time to experiment with a new Social Media. You may also want to learn about how to improve your Google ranking, or learn how to use Google Analytics to track your website’s performance.
(Hint: you can Google almost anything to learn more….or check out YouTube if you’re a visual learner)

Review Your Website

You might be surprised at what you see that you’d like to change! Perhaps your hours are different, or your service offerings have changed. It’s pretty important to have an up-to-date website. (and please, add Google Analytics if you don’t already have it!)

Get caught up

Maybe you have something like tracking how your Marketing performed or getting up-to-date on your bookkeeping. We all have things we should do more regularly….and summer is a good time to get caught up on them so we can start September with a clean slate.

Take Time for Yourself

When your job involves helping others it’s really important that you take time to take care of yourself. Whether you relax at the beach, go for a bike ride, do more rock climbing, or go on an overseas adventure, recharging your batteries is important.

I know you know this, but sometimes we all get a bit too caught up and forget to take care of ourselves. So think of this as a gentle reminder!
Okay, that’s it for now. What do you think? Did I miss something you think is important? Please share!

If you want advice specific to your business please email me. Or, sign up for my email newsletter to keep receiving monthly practical Marketing tips and advice.

Do You Give Back to Your Clients?

Maybe you think that sounds like a crazy question. Yes, of course you do, right? At least a little bit, or you wouldn’t be very good at what you do!

I want to share with you a (relatively) easy way you can give back to your clients.

It began this way —

Our cat Mango

Our late cat Mango

Last week I met someone who obviously cared about his clients and patients. Our Veterinarian. The two visits to his office were a blurr and heart-wrenching for me and my family. We found out our 11 year old cat had cancer and had to take him in to be euthanized two days later. But we also met this professional that was kind and caring, even in how he delivered the worst news.

Since we wanted to say “thank you” to him I tried to find his email address online. And there he was, with a blog and twitter account. I felt like it was a bit of a gift – that I got to see this very human side of him which obviously was part of him, but not something that could be shared at work.

Social Media made this possible. It allowed this Vet to share both information on a wide variety of animal health topics (and I found some of this really useful) and also allowed me to get to know him.

From a purely small business perspective, and if I put on my official “Marketing Hat” I’d say that using Social Media is a good way to grow his business – it allows potential clients to find him online, get to know, like and trust him and therefore choose to take their pet to him.

But it’s so much more than that. I think that you as a wellness provider have so much to offer. There is so much good you can do, but only one of you. (and possibly a slightly burnt out one of you) Social Media allows you to give back and in a way that may be less emotionally draining.

Whether you choose to share information about common ailments such as our Vet chooses to in his blog, or quick and easy tips as he does on Twitter, you can help many more people through social media than you can by seeing patients one-on-one.

It also allows people to get to know you, and feel more comfortable with you.

This may seem like I’m preaching, but I’m not :). If you’re already using Social Media, I’d challenge you to look at how you’re using it and whether you’re both helping others and enjoying the opportunity it gives you to connect.

If you want some tips on getting more organized with your Social Media so it doesn’t take over your life check out this article: Simplify Your Social Media.

If you’re thinking about starting, but don’t know where, think about your ideal clients and what social media they are using. You could best help them by being there.

If you want help figuring this all out or taking it to the next level, just email me. I’m happy to help!

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5 Ways to Engage With Social Media

Engage CustomersWant to connect with more potential clients, get to know them, and help many more people? Social media is an excellent tool to reach people, and these days it can can partially replace (or boost) your in-person client-finding efforts.

Here are 5 tips to help you engage your current or potential clients.

1. Know your audience. Most importantly, what do they want, and how you can help them? ie. Most of my social media followers are small business owners (with limited time!) who are directly responsible for their Marketing, so I share short, actionable tips on social media and general marketing. Keep your posts relevant to your audience, avoid too many personal topics, and always be professional and positive.

2. Vary your posts to keep people from falling asleep. ie. photos, a contest, quotes, facts & statistics, links to relevant articles/blogs, offers, videos, maybe even a joke or two. This will keep it interesting!

3. Start a dialogue. How? Ask questions! Send a short survey! Don’t you like when someone asks what YOU think? Me too! For example, you could use the poll function on your Facebook page, or send a survey to people on your email list. (which can also give you really important information about your audience too!) Warning – if it looks like “work” most people won’t take the time. (sorry, but it’s true)

4. Don’t carry on about your business. Most of what you share should be helping others with just a small percentage about you.

5. Track your results. Which of your Twitter posts was re-tweeted or commented on the most? Post more like that! What newsletter subject got the most opens? Your audience would like more like that!

These 5 tips are just the beginning, but they’re a great start. For an analysis of your social media or other Marketing just contact me. I’d be happy to help you succeed!

Facebook: to “Like” or “Unlike”?

As a wellness practitioner you’re probably asked if you’re on Facebook. Many people think they *have* to be on Facebook in order for their business to be successful.

It’s true that Facebook has more than 800 million users every day. And each of those users has an average of 130 Facebook “friends”.

Based on this fact alone you can be pretty sure your potential patients are on Facebook. They’re commenting on their daily lives, people that inspire them, things that make them angry and the silly things their kids have done.

Facebook is about relationships, and as wellness practitioners your business is based on relationships, so Facebook is a natural fit. It allows you to more quickly build trust with your existing and potential clients, and people will buy from those they trust.

Facebook also enables you to more deeply connect with people; you can hear their feedback and talk to them in a more informal way. Plus, it allows your followers friends to see what you’re saying, which helps build your network.

Also, there are some things that don’t belong on your website but may be relevant to your potential clients; Facebook is an ideal place for these items. ie. I post many inpspirational work quotes. They speak to me, and my FB fans like them to!

Another way Facebook helps your business is with your Google ranking – having a Facebook page gives your potential client more ways to find you, and search engines reward this since it makes you more relevant.

Facebook logoFacebook is a great addition after you have a website. Your website should come first because it will have all the information that doesn’t change as frequently, or require as much interaction from customers.

You might be wondering what the downside to Facebook is…the “unlike” part of this article. The biggest downside to Facebook is that it takes time. It takes time to set up your page, to think of what to post, to increase your number of fans. As a small business owner I know your time is limited! Before you start on Facebook stop and think about whether there is something else that will give you a bigger bang for your buck. Then plan out your postings if possible and keep a file of thoughts or ideas for posts.

If you’re so inclined, check out my Facbook page. On it I post various short marketing tips as well as other thoughts, tidbits and inspiration. Plus, if you “like” me I’ll “like” you back, and we’ll both feel loved.