Tag Archives: Marketing

Speak Pipe – Free Voicemail From Your Website!

A few days ago I found out about a service that allows you to receive voicemails directly from your website; Speak Pipe.

I’m not really a phone person, however not everyone is like me, so I thought I’d try Speak Pipe on my website to give people another way to reach me that may be more suited to them.  I installed and tested this just a few minutes ago.

Here’s how it looks on the page. You just click on the black bar at the right hand side and tSpeak Pipe Reviewhis window pops up. Then you can record your message and click to send it. You can listen to it before you send it and start over if you don’t like what you’ve recorded. Super easy!

When you receive a message you just click to listen to it, and you have the option to record a message and send it to the person who left you the message. (or contact them via email…..)

At first I hadn’t configured the settings so people didn’t have to enter their name/email, but I changed that – I kind of need to know people’s name/ email in order to get back to them! Changing settings on this tool is very easy, and there are lots of options to customize it, which I like so you can customize it more to the look and feel of your website.

You can also add Speak Pipe to your Facebook page with just a few clicks and no technical knowledge. Check out my Facebook page to see how it looks.

In terms of cost, the free version allows you 20 messages per month and after that plans start at $5 per month.

Overall I think this is a fun option but I’m not convinced people will use this feature  (If you want to prove me wrong, or try it out? Just leave me a message.)
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Are You Ready for the Digital Future?

Ctrl Alt Delete book reviewI recently finished reading “Ctrl Alt Delete” by Mitch Joel, as well as listening to a podcast interview of him by Social Media Examiner.

In his book Mitch Joel provides *excellent* advice for businesses looking to move forward and survive and I thought it’d be valuable for me to share some of the parts that I found most relevant and useful for wellness and service businesses.

From Me to You – Instead of thinking that you love your customer, think about what they are doing and how you can help them. ie. think from your customer’s point of view not your own. 
I’d suggest thinking about what they want or what their problems are and how you can help them. Maybe it’s hosting a very low cost session packed with advice on one of their problems. Or offering free 10 minute sessions once in a while. (trials only….don’t give away everything!!) I think this also makes good business sense – someone can try your service before they buy. But you have to be okay with not getting paid.

The “new consumers” are not linear – they are scattered, connected and social.
If you think about the process you go through when purchasing something this makes sense. You’ll look for online reviews, ask friends what they think via social media, look at a few stores…..etc. etc. This is why I think just having a website is not enough marketing for most businesses. Maybe add on online reviews, plus a strong referral/loyalty program and that’d be enough….but not just a website.

iPhoneThe one-screen world- We no longer use one screen for watching tv, one screen as a computer and one screen for a phone…..everything is converging, and quickly. And if you think your customers are not online now, well, they will be very soon. Be ready! Joel suggests that to survive entrepreneurs need to adopt a digital-first posture. I’d say at a minimum have a mobile-friendly website.

Joel also talks about the importance of data – tracking results. In my opinion you can’t get anywhere if you don’t know where you are, so I wholeheartedly agree!

And a useful reminder….

“When you’re on a media, look around and ask yourself — Why are people here? What are they doing here? What is their experiential intent when they come here and how would I – as a brand or a company – be able to better connect without disrupting their experience? Can I provide a truly additive dose of value?”

One final note: I found the book so jam packed with good ideas that I’d suggest reading the book in chunks rather than all at once.

Are there any business books you’d recommend? Please share below!

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6 Ways to Boost Your Marketing this Summer

Summer in Toronto

Summer in Toronto

Summer is officially upon us, and for many Wellness Professionals this means business slows down.

I think this makes summer a great time for you to think about your Marketing and gear up for Fall.

Here are 6 ways small businesses can improve their Marketing this summer…..


Update all your Social Media profiles

Things get old and stagnant and even if everything is still correct you may see a way to improve it. (ie. by making sure you’ve included your keywords)

Basics are to make sure your profile picture is current, check that you’ve added any new skills, endorsements and credentials and take a look at your profile and bio description.

Revisit your business and marketing goals
While these should not change drastically, by reviewing where you said you want to go you should be reminded where exactly that is. And it’s only when you know where you want to go that you can take steps to get there!

Try a new Social Media!

Have you been curious about Twitter? Wondering how to most effectively use LinkedIn or blog? Summer is a great time to experiment with a new Social Media. You may also want to learn about how to improve your Google ranking, or learn how to use Google Analytics to track your website’s performance.
(Hint: you can Google almost anything to learn more….or check out YouTube if you’re a visual learner)

Review Your Website

You might be surprised at what you see that you’d like to change! Perhaps your hours are different, or your service offerings have changed. It’s pretty important to have an up-to-date website. (and please, add Google Analytics if you don’t already have it!)

Get caught up

Maybe you have something like tracking how your Marketing performed or getting up-to-date on your bookkeeping. We all have things we should do more regularly….and summer is a good time to get caught up on them so we can start September with a clean slate.

Take Time for Yourself

When your job involves helping others it’s really important that you take time to take care of yourself. Whether you relax at the beach, go for a bike ride, do more rock climbing, or go on an overseas adventure, recharging your batteries is important.

I know you know this, but sometimes we all get a bit too caught up and forget to take care of ourselves. So think of this as a gentle reminder!
Okay, that’s it for now. What do you think? Did I miss something you think is important? Please share!

If you want advice specific to your business please email me. Or, sign up for my email newsletter to keep receiving monthly practical Marketing tips and advice.

Do you Embody Your Marketing?

EmbodyWellnessMarketing

Do you embody how you want your clients to look, feel or act? And, do you think it is important to look/act how your clients expect OR is it more important to have the knowledge to help your clients attain their goals?

Here’s a story…… This week I went to a boxing exercise class at a local gym. I was very surprised when I saw the instructor; I’m guessing she weighed 250lbs. Now, there’s *nothing* wrong with that weight, but it was not what I expected. I imagined that the gym would have someone more “aspirational” as a fitness instructor. So, I didn’t expect a very challenging workout.

I’m pleased to say that it was an *excellent* workout. Not only was the instructor motivating and encouraging, she was also knowledgeable about the more technical aspects of how to punch/kick properly (and avoid injury!). She also had a fun and funny personality, which I appreciate. She didn’t actually lead the class; she acted more as a coach, but that’s fine with me. (and I love that this gym hires “real people” rather than only “models”)

For me this experience brought up not just personal expectations, but also the business side.

As a Wellness Practitioner, how important is it for you to be as clients or patients expect you to be?

My personal opinion is that professional skills are much more important, but embodying clients’ expectations also factors into getting hired. Ideally, your “Marketing Message” should permeate all parts of your business. ie. If you are a Naturopathic Doctor who focusses on children’s health and healthy eating, many clients will perceive you as more credible if they know you help come up with healthy menus for school lunch programs.

Obviously, this varies by Practitioner, their area of expertise and their Marketing Objectives (which should be in line with where they want their business to be).

Honesty in Marketing?

MarketingLetterThe other day I received this letter in the mail. The envelope had no names on it, just my address and a return address. So, with some curiosity, I opened it.

When I saw the letter I was pretty sure I knew what this was about. I’d received similar “I want to buy your house” messages from Real Estate Agents in the past. BUT, they weren’t so disguised as this one.

Just because I was curious, I looked up the phone number online. Turns out people were complaining about getting the same letter as me.

I don’t know about you, but there is NO WAY I would entrust the sale of my home to someone who couldn’t even ask for my business in a forthright and honest way. This Agent likely didn’t have many Marketing ideas, and didn’t know where to find clients, so he did something he thought would work.

As someone who serves others, your reputation IS your business. I’m sure you would have the sense not to try something like this Real Estate Agent did, but you might have been approached about a Marketing opportunity that sounded just a bit too good to be true.

Just a reminder to stay honest in your Marketing and enjoy that good feeling! (plus the business it will bring in 🙂

ps. If you’re so inclined, check out my Facbook page. On it I post various short marketing tips as well as other thoughts, tidbits and inspiration. Plus, if you “like” me I’ll “like” you back, and we’ll both feel loved.

Website Grader

I just discovered this website grader and need to share it! All you have to do is enter your website, a couple of competitors, and your email address.

What you get is a report that is suprisingly comprehensive. It includes a grade, but more importantly it gives you information both on what is working on your website and what needs to be improved. ie. how to optimize your site, maximizing your return on content, checking how many sites link to yours, looking at your site’s social popularity and more.

My favourite part is that it tells you how to improve!

Grade your website

ps. If you’re so inclined, check out my Facbook page. On it I post various short marketing tips as well as other thoughts, tidbits and inspiration. Plus, if you “like” me I’ll “like” you back, and we’ll both feel loved.

Facebook: to “Like” or “Unlike”?

As a wellness practitioner you’re probably asked if you’re on Facebook. Many people think they *have* to be on Facebook in order for their business to be successful.

It’s true that Facebook has more than 800 million users every day. And each of those users has an average of 130 Facebook “friends”.

Based on this fact alone you can be pretty sure your potential patients are on Facebook. They’re commenting on their daily lives, people that inspire them, things that make them angry and the silly things their kids have done.

Facebook is about relationships, and as wellness practitioners your business is based on relationships, so Facebook is a natural fit. It allows you to more quickly build trust with your existing and potential clients, and people will buy from those they trust.

Facebook also enables you to more deeply connect with people; you can hear their feedback and talk to them in a more informal way. Plus, it allows your followers friends to see what you’re saying, which helps build your network.

Also, there are some things that don’t belong on your website but may be relevant to your potential clients; Facebook is an ideal place for these items. ie. I post many inpspirational work quotes. They speak to me, and my FB fans like them to!

Another way Facebook helps your business is with your Google ranking – having a Facebook page gives your potential client more ways to find you, and search engines reward this since it makes you more relevant.

Facebook logoFacebook is a great addition after you have a website. Your website should come first because it will have all the information that doesn’t change as frequently, or require as much interaction from customers.

You might be wondering what the downside to Facebook is…the “unlike” part of this article. The biggest downside to Facebook is that it takes time. It takes time to set up your page, to think of what to post, to increase your number of fans. As a small business owner I know your time is limited! Before you start on Facebook stop and think about whether there is something else that will give you a bigger bang for your buck. Then plan out your postings if possible and keep a file of thoughts or ideas for posts.

If you’re so inclined, check out my Facbook page. On it I post various short marketing tips as well as other thoughts, tidbits and inspiration. Plus, if you “like” me I’ll “like” you back, and we’ll both feel loved.

Social Media is Like My Asparagus!

Social Media + Asparagus.....I was in my garden today and was *thrilled* to see my first asparagus EVER poking their heads out of the ground. Asparagus only produces edible shoots upon its third year in the ground, so these asparagus have been a long time coming!

This will probably seem strange to non-marketers, but the sight of these asparagus finally coming out after so long reminded me of social media.

When I planted these seeds three years ago I knew logically that they would take some time before I enjoyed the fruits of my labour. However, I didn’t imagine the time inbetween, the waiting and wondering if these things were really going to grow, or if the effort (and cost) would all be in vain.

Last spring was especially hard. It’d been long enough that I illogically felt like I should be getting some return on my asparagus-growing investment, and the scraggly-looking shoots poking up from the ground were not exactly what I’d imagined. I thought about pulling them up, about giving them away (to a good home of course), of not watering them…..

BUT look at those tiny, tender asparagus today! I’m glad I stuck with them long enough for them to actually produce edible shoots.

Social media, like my asparagus, require patience. They don’t grow overnight. If you hop on one medium (ie. Facebook) then don’t put in the effort, or wait long enough, you won’t see results. Then you might try another (ie. Twitter) and go through the same process with similar lackluster results.

I’m not saying your social media will take as long as my asparagus to grow, only that it may take longer than you expect, and longer than you’d like. How long? The consensus seems to be that in general around 6 months is when you should be seeing results. (though of course this depends on the specific campaign)

So, stick with it and I hope your social media results are as sweet as I imagine my asparagus will be this year!