Tag Archives: online marketing

Are You Ready for the Digital Future?

Ctrl Alt Delete book reviewI recently finished reading “Ctrl Alt Delete” by Mitch Joel, as well as listening to a podcast interview of him by Social Media Examiner.

In his book Mitch Joel provides *excellent* advice for businesses looking to move forward and survive and I thought it’d be valuable for me to share some of the parts that I found most relevant and useful for wellness and service businesses.

From Me to You – Instead of thinking that you love your customer, think about what they are doing and how you can help them. ie. think from your customer’s point of view not your own. 
I’d suggest thinking about what they want or what their problems are and how you can help them. Maybe it’s hosting a very low cost session packed with advice on one of their problems. Or offering free 10 minute sessions once in a while. (trials only….don’t give away everything!!) I think this also makes good business sense – someone can try your service before they buy. But you have to be okay with not getting paid.

The “new consumers” are not linear – they are scattered, connected and social.
If you think about the process you go through when purchasing something this makes sense. You’ll look for online reviews, ask friends what they think via social media, look at a few stores…..etc. etc. This is why I think just having a website is not enough marketing for most businesses. Maybe add on online reviews, plus a strong referral/loyalty program and that’d be enough….but not just a website.

iPhoneThe one-screen world- We no longer use one screen for watching tv, one screen as a computer and one screen for a phone…..everything is converging, and quickly. And if you think your customers are not online now, well, they will be very soon. Be ready! Joel suggests that to survive entrepreneurs need to adopt a digital-first posture. I’d say at a minimum have a mobile-friendly website.

Joel also talks about the importance of data – tracking results. In my opinion you can’t get anywhere if you don’t know where you are, so I wholeheartedly agree!

And a useful reminder….

“When you’re on a media, look around and ask yourself — Why are people here? What are they doing here? What is their experiential intent when they come here and how would I – as a brand or a company – be able to better connect without disrupting their experience? Can I provide a truly additive dose of value?”

One final note: I found the book so jam packed with good ideas that I’d suggest reading the book in chunks rather than all at once.

Are there any business books you’d recommend? Please share below!

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6 Ways to Boost Your Marketing this Summer

Summer in Toronto

Summer in Toronto

Summer is officially upon us, and for many Wellness Professionals this means business slows down.

I think this makes summer a great time for you to think about your Marketing and gear up for Fall.

Here are 6 ways small businesses can improve their Marketing this summer…..


Update all your Social Media profiles

Things get old and stagnant and even if everything is still correct you may see a way to improve it. (ie. by making sure you’ve included your keywords)

Basics are to make sure your profile picture is current, check that you’ve added any new skills, endorsements and credentials and take a look at your profile and bio description.

Revisit your business and marketing goals
While these should not change drastically, by reviewing where you said you want to go you should be reminded where exactly that is. And it’s only when you know where you want to go that you can take steps to get there!

Try a new Social Media!

Have you been curious about Twitter? Wondering how to most effectively use LinkedIn or blog? Summer is a great time to experiment with a new Social Media. You may also want to learn about how to improve your Google ranking, or learn how to use Google Analytics to track your website’s performance.
(Hint: you can Google almost anything to learn more….or check out YouTube if you’re a visual learner)

Review Your Website

You might be surprised at what you see that you’d like to change! Perhaps your hours are different, or your service offerings have changed. It’s pretty important to have an up-to-date website. (and please, add Google Analytics if you don’t already have it!)

Get caught up

Maybe you have something like tracking how your Marketing performed or getting up-to-date on your bookkeeping. We all have things we should do more regularly….and summer is a good time to get caught up on them so we can start September with a clean slate.

Take Time for Yourself

When your job involves helping others it’s really important that you take time to take care of yourself. Whether you relax at the beach, go for a bike ride, do more rock climbing, or go on an overseas adventure, recharging your batteries is important.

I know you know this, but sometimes we all get a bit too caught up and forget to take care of ourselves. So think of this as a gentle reminder!
Okay, that’s it for now. What do you think? Did I miss something you think is important? Please share!

If you want advice specific to your business please email me. Or, sign up for my email newsletter to keep receiving monthly practical Marketing tips and advice.

How to Schedule Your Posts in Facebook

Did you know you can schedule your posts in Facebook? It’s really handy if you want to plan in advance and schedule a bunch of posts at the same time. Here’s how to do it:

1. Type our your post as usual.
2. Right underneath your post is a clock symbol. Click on it and set the year, month and date.
3. Click “post”
4. You’re done!

FacebookSchedulePosts

 

 

3 Ways to Boost Your 2013 Wellness Marketing

Do you want your Marketing to be organized and run well this year? Want to feel on top of it, rather than like a dog chasing it’s tail? Want results?

Below are three things you can do to organize and plan your Marketing for 2013.

1. Review your 2012 marketing 
While you may not have tracked your 2012 efforts, go back and think about each marketing activity and whether it worked for you. Some of the questions you might ask of each marketing activity include: Did it bring me any clients? (if that was one of your goals) Did I enjoy doing it, or was it completely painful? (hint: drop it or outsource if you dislike doing it) How much did it cost? (Money or time) And did it pay for itself? (if that was one of your goals)

2. Set out your business goals for 2013
ie. Do you want more clients? Want more visibility for your business? Want to be current? Want to educate more people? This is when you should think of results and measurement. ie. If you want more clients, why not set a goal of getting 2 more clients per week? (or whatever you think would be realistic for your business)

3. Research the “media”*
Make a list of ones that could help you achieve your goals and start trying them out, one by one. (set and track results for each one so you know whether it worked for you)

*By “media” I mean both “online”/Social Media (ie. Twitter, Youtube, Facebook, LinkedIn etc.) and “offline” (ie. flyers, brochures, posters, events, etc.)

If you’d like help getting your 2013 Marketing organized or putting together a Marketing Plan to help you get where you want to be just contact me. I’d be happy to help you succeed!

Social Media: It’ll Cure What Ails You!

Do you remember what you heard a few months after Twitter or LinkedIn or Facebook or FourSquare or YouTube or blogs or pretty much any new Social Media came into existence?

Each of these Social Media was going to change the way we communicate, change the world……..and be the answer to businesses prayers. Businesses could stop any other marketing ideas they had and simply use social media. People would come in droves!

Social Media has definitely changed the way we communicate, and shaped our world. For example, in a crisis we get most up-to-the-minute information via Twitter, and if we’re shopping many of us will purchase through Ebay or look at Craigslist.

Now the disappointing part……I think we all know that Social Media has not been the miracle cure we small business owners would have loved.

Many small business owners are not sure how effectively use Social Media, so sign up for lots of them, spread themselves too thin and use all poorly. They sign up for ones because they think they *should*; ones they really don’t like using. This ends up being a waste of time, and frustrating.

Some wellness professionals also haven’t figured out which Social Media are best for their business.

When all is said and done, the biggest benefit to Social Media, one that is sometimes forgotten, is that Social Media allows businesses to connect with potential clients and develop relationships. In our modern world everything is done online, which has resulted in people coming together and connecting online. People still feel a need to connect to people and want to know, like and trust those they do business with. This is especially true for wellness professionals, who are often offering help and advice rather than a tangible product.

Although Social Media is useful, businesses still need a solid online media strategy (ie. to know who they want to talk to, what kind of Social Media these people use, and what their problems are). If this is an area in which you struggle, a Marketing professional like me can help sort things out and get you on the path to using the right media in the right way. Then it might seem like Social Media really IS the answer to your business prayers!

ps. If you’re so inclined, check out my Facbook page. On it I post various short marketing tips as well as other thoughts, tidbits and inspiration. Plus, if you “like” me I’ll “like” you back, and we’ll both feel loved.

Back to Marketing Basics: Part I – Be Clear on your Niche

Not sure where to start your marketing? Or, have you started but are feeling a bit lost? Since it’s summer and you may have a bit more time on your hands I have some homework for you. Doing it will give you greater clarity on your business and who you want to work with. Stay tuned for Part II, but let’s get started now!

Get out your note-taking technology of choice and answer the following questions:

1. Who are you?
Every professional is different, even within the same field. Write down what makes you different – why someone should come to see you (or come to your clinic) instead of someone else. ie. “I’m a Massage Therapist who specializes in pregnancy massage” OR “At our clinic you’ll not just receive high quality treatment – you’ll also have fun!” Competition with others in your field is not usually an issue because no two practitioners are the same!

2. Who do you want to serve (or work with)?
Yes, you do need to narrow down who you want to work with, because if you try to talk to everyone no-one will listen. If you’re struggling with this, think about who you’ve worked with in the past (even in practicums) and who you most enjoyed working with. Think about who you can help the most. Also think about who can afford your services (sorry healers out there — but you do need to make money to survive! 🙂 Choose potential clients you love to help – your enthusiasm will come through and people will respond to it.

So that should be enough to get you started. If you want to talk this through, or have any questions specifically about your business, just email me. I’m happy to help.