What does it take to successfully market a small business in Toronto?
Here are three small business marketing best practices that will help make things easier for you.
1. Know Your Company
Sounds simple, I know! You built it, after all. But do you know what makes you different from your competition, and why someone should choose to do business with you, rather than others? Toronto is big enough that you need to be clear on what you do in order to effectively market your small business rather than try to be everything to everyone and just confuse people.
2. Know Your Potential Clients
If you are very clear about who you want to do business with it is so much easier not only to know how you can help them, but also to find them! Where do they shop? Are they married/single/have kids? What do they read? What do they want out of life? What are some of their problems? (and how can you solve them?)
Since you’ve already thought about your potential clients, you should have an idea of where to find them. ie. LinkedIn groups for business/professional, Twitter for busy people on the go, or Pinterest for people looking for inspiration. Before you jump into any online (or in-person!) conversation, look at the forum/group/media to make sure your ideal clients are on it, as well as see what kinds of information (“content”) people are sharing. You need to use the language your potential clients are expecting.
In the end, small business marketing in Toronto is quite similar to many other cities. It’s a matter of doing your homework before you start!
If you have questions, or want to get help marketing your small business, just contact me. I’d be happy to help you succeed!