Tag Archives: small business marketing toronto

Simple SEO to Get More Business

If one of your goals is to get more clients one of the easiest and least expensive ways to do so is to optimize your website. I can’t tell you what a difference this can make for your business – it’s that important! Below are some basic SEO tips that aren’t overly technical.

First, a couple of definitions:
“SEO” stands for Search Engine Optimization, and “optimizing” is just a short form of SEO.
“Meta tags” are information contained in the code of your website that give information to web browsers and search engines.

1. Use Relevant Keywords
In my opinion this is the #1 most important thing you need to know in order to attract more clients. Find out what words or phrases your potential clients are using to find you or your competitors. 

The Google Adwords keyword generator tool is an invaluable free resource to figure this out. You can even use the keyword tool to find out what keywords and phrases people are using for your competitors websites!

Now, where to use those keywords…..

2. Include a Title Meta Tag

SEO Title Tag

Title Tag

The title tag is like the title of a book – it tells people what your website (or specific page) is all about.

And just like people judge a book by it’s cover, they’ll also judge your website by it’s title. Use keywords people are actually searching for. ie. if I’m searching for “small business marketing” I likely won’t click on something that doesn’t have a similar term in the title (or description)

Also, title tags should ideally be 65 characters or less. Any more and you risk the title being cut off.

3. Include a Description Meta Tag

A description meta tag explains the content of the page. It’s often (though not always) used in search engine results pages, so it’s important to include keywords that are relevant to what people might be looking for. 

Description tags should ideally be between 150 – 156 characters long.

If you use WordPress, I’d recommend the “Add Meta Tags” plugin; you can enter both title and description meta tags for each page very easily with this plugin.

meta tag description

Description Meta Tag

4. Add “alt” Tags for Images

Image Meta Tag

Where to insert Image Meta Tag

Did you know people can find your website through photos and images? That’s why it’s a good idea to include “Alternative text” for your images. This is what people will see if images don’t load, and also Google uses it to figure out what your website is all about.

Alt tags images

Get found by using Alt image tags

In WordPress you can set the “Alternative Text” and “Description” right when you upload the image.

And, take a look below at all the images that come up when I searched for my website — these are all from my website, blog and Facebook pages.

There is *always* more you can do to improve optimize your website. The above is a bit time consuming – you have to have different title and description tags for each page of your website, but you’ll find it’s worth it.

If you have any questions about SEO or want me to help with yours, just email me.

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Are You Ready for the Digital Future?

Ctrl Alt Delete book reviewI recently finished reading “Ctrl Alt Delete” by Mitch Joel, as well as listening to a podcast interview of him by Social Media Examiner.

In his book Mitch Joel provides *excellent* advice for businesses looking to move forward and survive and I thought it’d be valuable for me to share some of the parts that I found most relevant and useful for wellness and service businesses.

From Me to You – Instead of thinking that you love your customer, think about what they are doing and how you can help them. ie. think from your customer’s point of view not your own. 
I’d suggest thinking about what they want or what their problems are and how you can help them. Maybe it’s hosting a very low cost session packed with advice on one of their problems. Or offering free 10 minute sessions once in a while. (trials only….don’t give away everything!!) I think this also makes good business sense – someone can try your service before they buy. But you have to be okay with not getting paid.

The “new consumers” are not linear – they are scattered, connected and social.
If you think about the process you go through when purchasing something this makes sense. You’ll look for online reviews, ask friends what they think via social media, look at a few stores…..etc. etc. This is why I think just having a website is not enough marketing for most businesses. Maybe add on online reviews, plus a strong referral/loyalty program and that’d be enough….but not just a website.

iPhoneThe one-screen world- We no longer use one screen for watching tv, one screen as a computer and one screen for a phone…..everything is converging, and quickly. And if you think your customers are not online now, well, they will be very soon. Be ready! Joel suggests that to survive entrepreneurs need to adopt a digital-first posture. I’d say at a minimum have a mobile-friendly website.

Joel also talks about the importance of data – tracking results. In my opinion you can’t get anywhere if you don’t know where you are, so I wholeheartedly agree!

And a useful reminder….

“When you’re on a media, look around and ask yourself — Why are people here? What are they doing here? What is their experiential intent when they come here and how would I – as a brand or a company – be able to better connect without disrupting their experience? Can I provide a truly additive dose of value?”

One final note: I found the book so jam packed with good ideas that I’d suggest reading the book in chunks rather than all at once.

Are there any business books you’d recommend? Please share below!

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