If one of your goals is to get more clients one of the easiest and least expensive ways to do so is to optimize your website. I can’t tell you what a difference this can make for your business – it’s that important! Below are some basic SEO tips that aren’t overly technical.
First, a couple of definitions:
“SEO” stands for Search Engine Optimization, and “optimizing” is just a short form of SEO.
“Meta tags” are information contained in the code of your website that give information to web browsers and search engines.
1. Use Relevant Keywords
In my opinion this is the #1 most important thing you need to know in order to attract more clients. Find out what words or phrases your potential clients are using to find you or your competitors. The Google Adwords keyword generator tool is an invaluable free resource to figure this out. You can even use the keyword tool to find out what keywords and phrases people are using for your competitors websites!
Now, where to use those keywords…..
2. Include a Title Meta Tag
The title tag is like the title of a book – it tells people what your website (or specific page) is all about.
And just like people judge a book by it’s cover, they’ll also judge your website by it’s title. Use keywords people are actually searching for. ie. if I’m searching for “small business marketing” I likely won’t click on something that doesn’t have a similar term in the title (or description)
Also, title tags should ideally be 65 characters or less. Any more and you risk the title being cut off.
3. Include a Description Meta Tag
A description meta tag explains the content of the page. It’s often (though not always) used in search engine results pages, so it’s important to include keywords that are relevant to what people might be looking for. Description tags should ideally be between 150 – 156 characters long.
If you use WordPress, I’d recommend the “Add Meta Tags” plugin; you can enter both title and description meta tags for each page very easily with this plugin.
4. Add “alt” Tags for Images
Did you know people can find your website through photos and images? That’s why it’s a good idea to include “Alternative text” for your images. This is what people will see if images don’t load, and also Google uses it to figure out what your website is all about.
In WordPress you can set the “Alternative Text” and “Description” right when you upload the image.
And, take a look below at all the images that come up when I searched for my website — these are all from my website, blog and Facebook pages.
There is *always* more you can do to improve optimize your website. The above is a bit time consuming – you have to have different title and description tags for each page of your website, but you’ll find it’s worth it.
If you have any questions about SEO or want me to help with yours, just email me.
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